NOTES FROM RUNNING
OTHER PEOPLE'S
OPERATIONS.
Short essays from the working day. What we learn about brand, cadence, customer voice, and the operational math behind running a small business well. New ones land every other week.
Why we cap at six clients.
Every operator we know who scaled past a certain size lost the thing that made them worth hiring. Here is the math behind why six is the number, and what we tell founders who ask us to take a seventh.
Read→
Monthly reports are broken. Here is how we fixed ours.
Most agency reports are produced to justify invoices. Ours are produced to help you make decisions. Three differences, illustrated with the report we actually send.
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What we ask in the first week. Word for word.
Most agencies open with a discovery call structured to close. We open with a questionnaire structured to listen. Here are the eleven questions, and what every answer tells us.
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What "one team" actually means.
Every agency claims it. Most can't deliver it. Here is the operational difference between a team that talks and a team that integrates, and why it changes everything for the founder.
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Consistency is not a content calendar.
Posting on schedule is the cheapest form of consistency. The kind that actually matters is harder, slower, and the reason most brands feel inconsistent even when they post every day.
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Before you hire an agency — five questions to ask.
We get asked for advice by founders who are looking at us and three others. These are the five questions we tell them to ask all four of us before signing.
Read→IN YOUR INBOX,
NOT YOUR
FEED.
The same notes, sent directly. No tracking. No "10 ways to grow your business." Just the essay we would have written anyway, two weeks earlier than it lands here.
Want one of these about your business?
Hire us to run your operation and we'll be writing about your wins inside a quarter.